Gen Con Report 2021

Another Gen Con is in the books, and what an unusual Gen Con it was, in many regards.

As folks may know, this year Gen Con held a “hybrid” event, consisting of online and “pop-up” Gen Con events hosted by local game stores, in addition to the traditional in-person event at the convention center in downtown Indianapolis, where Gen Con has been hosted for over twenty years now. In-person Gen Con observed a number of restrictions due to the COVID-19 pandemic, including a cap on attendance, a mask requirement for all indoor and crowded outdoor areas of the con, and closing the convention center overnight for a complete cleaning. Along with reduced attendance came a reduced number of exhibitors: Many Gen Con stalwarts did not attend, and many others cancelled their plans to do so.

Green Ronin, like many exhibitors, reduced our presence at the convention: smaller booth space and minimal staff, just four of us, the smallest Gen Con staff we’ve had since I started working for Green Ronin back in 2003! We still managed to include our full lines of product on the tables that we had, and were pleased to be able to offer a limited number of copies of the new Ships of the Expanse, along with other new offerings like the Envoys to the Mount campaign for Blue Rose. We cleared out our remaining copies of The Expanse Quick-Start by giving a free copy with any purchase of $25 or more. They were all gone by Friday!

While Gen Con 2021 was by no means an ordinary Gen Con, it was still a success. Sales justified our costs for being there and attendees expressed their gratitude at seeing us and having the opportunity to check out our products, both new and new-to-them. We saw lots of interest in The Expanse, Blue Rose, Mutants & Masterminds, and the AGE System, as we expected, but were also pleased to see to see interest in both our 5e products like The Lost Citadel, Book of Fiends, and The Blue Rose Adventurer’s Guide as well as our older Pathfinder products for Freeport.

Mask discipline in the exhibit hall and within the convention was generally excellent. While I occasionally saw a few noses hanging out, I didn’t see anyone unmasked anywhere they weren’t supposed to be. We generally took a cautious approach, avoiding a lot of the crowded events and areas, and combining taking our meals in our hotel rooms and visiting less crowded restaurants, especially those offering outdoor seating. Hand sanitizer was our constant companion and Nicole implemented a barcode scanner for sales checkout to help minimize the handling and passing back-and-forth of products. Because of our minimal staffing, and ownership’s preference not to ask anything of volunteers this year, we didn’t run any in-person events or games ourselves. As it was, we barely got away from the booth to walk the show floor (although we did all manage it).

In spite of all of the differences, the heart of Gen Con remained very much the same: People were excited to be there and happy to see us, and enthused about their favorite games, while curious about what was new and coming next. We even met more than a few attendees who told us it was their first Gen Con ever! Certainly, we’re looking forward to welcoming them back to the show under better conditions in the years to come. We certainly appreciate everyone who visited the booth and who shopped or took the time to offer their kind comments.

We’ll have an even smaller presence at the Origins Game Fair in Columbus, Ohio, in just two weeks: Two staff members are scheduled to be there, but will be there nonetheless. We’ll have a similar-sized booth and all of the same product and are looking forward to greeting our friends, old and new.

Chris Pramas also recorded a quick interview with 1-2-3 D&D History at Gen Con. Check it out!